SOG Sponsors Checkpoint Tracker

Checkpoint Zero, LLC is very happy to announce the latest addition to a growing list of exceptional outdoor brands lending their support to the 2010 Checkpoint Tracker adventure racing season. Given the unmatched quality of their products, SOG Specialty Knives & Tools have been named the Official Knives & Tools of Checkpoint Tracker.

SOG_Logo_BlackSOG will be providing support in a variety of ways, most notably by awarding Checkpoint Tracker branded SOG knives to the winning team in each division at the 2010 Checkpoint Tracker National Championship, which is set for October 29th in the Rocky Mountain Region. These limited edition SOG knives will feature the Checkpoint Tracker logo engraved on the blade. The only way to get your hands on one will be beat all challengers in head to head competition.

SOG recently formed TeamSOG, a group of accomplished edurance athletes competing in a variety of endurance sports, including adventure racing, across the US and around the world. It’s sponsorship of Checkpoint Tracker further increases it’s commitment to supporting the growth and promotion of the sport of adventure racing.

“For a brand like SOG Specialty Knives and Tools, which is devoted to the highest-quality gear that can be depended upon in the harshest of conditions, affiliation with endurance athletes such as those that compete in adventure racing is crucial,” says Spencer Frazer, chief executive officer and founder of SOG. “Participants and fans of adventure racing know the degree to which these athletes depend on their gear. They wouldn’t affiliate with a sponsor if their products did not meet their standards. It provides important confirmation of our product’s quality and of our understanding as to what the needs of such athletes are. It greatly helps enhance the image of authenticity that we enjoy.”

To provide all adventure racers the opportunity to own a SOG knife or specialty tool, the company is offering a 25% discount on any SOG product. Use coupon code TMSG when you check out at

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